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Data Transparency as Success Factor for E-Commerce

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KEY FINDINGS

01

  • Only one third of all retail stores in Germany provide an online store1
  • In 2019 E-Commerce generated 7,8% of all retail stores revenue in germany2
  • Every fifth sale was made online3

02

  • Between 2015 and 2020 E-Commerce revenue increased about Between 2015 and 2020 E-Commerce revenue increased about 180%4
  • As customers become more used to online shopping, pressure grows on all companies to provide online shopping possibilities
  • It is expected that the number of E-Commerce users will increase by about 600 million within the next years5

KEY FINDINGS

03

  • In the years of pandemic 2020 & 2021 all prognoses and expectations with regard to E-Commerce revenues was exceeded, indicating the sector’s potential6
  • During the pandemic’s peak phases (stringent lockdowns from governments), the share of sales through E-Commerce doubled7

04

  • The Customer Journey in E-Commerce can be subdivided in seven phases, displaying each step of customer experience during online shopping
  • The customer interaction is equally important across all phases of the customer journey in E-Commerce

KEY FINDINGS

05

  • In the future the importance of statistical analysis and data modeling will increase significantly
  • With the help of data analysis, prognoses can be made for future sales providing a solid foundation for sales planning

06

  • By using dashboards, a transparent displaying of KPIs according to the quality of the customer journey becomes possible and simplified
  • Vindelici Advisors supports you with data mining and data preparation, providing businesses with efficient dashboards pertaining to best practices and experiences

1Vgl.HDE.(2019)
2Vgl.Statista(2021h)
3Vgl.Brandl,R.(2021)
4Vgl.Statista.(2021a)

5Vgl.Statista.(2021m)
6Vgl.Statista.(2021e)
7Vgl.Statista.(2021h)
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Leonis Petschmann

Mark Braun

Philipp Schreiber

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