Only one third of all retail stores in Germany provide an online store1
In 2019 E-Commerce generated 7,8% of all retail stores revenue in germany2
Every fifth sale was made online3
KEY FINDINGS
02
Between 2015 and 2020 E-Commerce revenue increased about Between 2015 and 2020 E-Commerce revenue increased about 180%4
As customers become more used to online shopping, pressure grows on all companies to provide online shopping possibilities
It is expected that the number of E-Commerce users will increase by about 600 million within the next years5
KEY FINDINGS
03
In the years of pandemic 2020 & 2021 all prognoses and expectations with regard to E-Commerce revenues was exceeded, indicating the sector’s potential6
During the pandemic’s peak phases (stringent lockdowns from governments), the share of sales through E-Commerce doubled7
KEY FINDINGS
04
The Customer Journey in E-Commerce can be subdivided in seven phases, displaying each step of customer experience during online shopping
The customer interaction is equally important across all phases of the customer journey in E-Commerce
KEY FINDINGS
05
In the future the importance of statistical analysis and data modeling will increase significantly
With the help of data analysis, prognoses can be made for future sales providing a solid foundation for sales planning
KEY FINDINGS
06
By using dashboards, a transparent displaying of KPIs according to the quality of the customer journey becomes possible and simplified
Vindelici Advisors supports you with data mining and data preparation, providing businesses with efficient dashboards pertaining to best practices and experiences
