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Data transparency as a driver of
innovation in local public transport

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KEY FINDINGS

01

Data availability

  • The amount of internally and externally available data in the public transport industry is increasing daily
  • The use of this data in mobility dashboards offers transport associations, companies and enterprises a variety of potential added values through improved, data-driven decisions

02

Improving customer satisfaction

  • Data-driven insights increase understanding of your customers' needs and preferences, enabling targeted responses
  • By comparing multiple transportation companies, customer satisfaction could be increased by 15%* through targeted measures

KEY FINDINGS

03

Strengthening the negotiation position

  • Transparent presentation of the actual situation secures investment funds thanks to increasing acceptance by the public transport authorities
  • In one example, this made it possible to equip 20 additional buses with ARC systems

04

Process optimization

  • The transparent presentation and continuous evaluation of process key figures allows all processes to be optimized sustainably and continuously
  • By analyzing and improving the booking process in the app, ticket bookings increased by 3%* compared to the previous month

KEY FINDINGS

05

Increasing punctuality and reliability

  • By linking public roadworks and delay data, it was possible to identify deficits in the performance of individual bus routes
  • As a result, the routing of a bus line was adjusted to increase punctuality by 8%*

Overall, transport associations and companies can generate a wide range of potential added value using mobility data.

More details on this and our approach can be found in the white paper “Data transparency as a driver of innovation in local public transport”.

*Vindelici experience value

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Mark Braun

Dr. Valentin Tenorth

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