Data transparency as a driver of
innovation in local public transport

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KEY FINDINGS

Data availability

The amount of internally and externally available data in the public transport industry is increasing daily
The use of this data in mobility dashboards offers transport associations, companies and enterprises a variety of potential added values through improved, data-driven decisions

KEY FINDINGS

Improving customer satisfaction

Data-driven insights increase understanding of your customers' needs and preferences, enabling targeted responses
Data-driven insights increase understanding of your customers' needs and preferences, enabling targeted responses

KEY FINDINGS

Strengthening the negotiation position

Transparent presentation of the actual situation secures investment funds thanks to increasing acceptance by the public transport authorities
In one example, this made it possible to equip 20 additional buses with ARC systems

KEY FINDINGS

Process optimization

The transparent presentation and continuous evaluation of process key figures allows all processes to be optimized sustainably and continuously
By analyzing and improving the booking process in the app, ticket bookings increased by 3%* compared to the previous month

KEY FINDINGS

Increasing punctuality and reliability

By linking public roadworks and delay data, it was possible to identify deficits in the performance of individual bus routes
As a result, the routing of a bus line was adjusted to increase punctuality by 8%*

Overall, transport associations and companies can generate a wide range of potential added value using mobility data.

More details on this and our approach can be found in the white paper “Data transparency as a driver of innovation in local public transport”.

*Vindelici experience value

Mark Braun

Dr. Valentin Tenorth

Imprint

Data protection policy

Reporting system

Data transparency as a driver ofinnovation in local public transport

Data transparency as a driver of
innovation in local public transport