As cars become increasingly digitized and reliant on software for also critical functions like navigation, safety systems, and even driving controls in autonomous vehicles, software updates gain paramount importance. These updates ensure that the vehicle’s software is current, addressing any newly discovered vulnerabilities, bugs, or compatibility issues, enhancing overall performance and security. They can also introduce new features and improvements, extending a vehicle’s lifespan and keeping it up-to-date. Moreover, with the rise of connected vehicles, the risk of cyber threats escalates, making regular software updates crucial for safeguarding against cyber-attacks. This continuous improvement and protection mechanism is vital for maintaining vehicle reliability, safety, and functionality in the evolving digital landscape.

A company from the automotive sector wanted to know how the number and scope of software updates in automobiles will evolve in the future. In addition to analyzing multiple global markets, the study should also distinguish between different types of updates.

“Our approach to the market study can be divided into three main areas:

Approach to Market Analysis

The market analysis was set up as a modified meta-market study. Using AI, existing studies on this topic were identified, screened, and evaluated in a first step. In parallel, our own data-based surveys were conducted, and discussions with experts from different market participants at various points in the value chain were held.

Market Dimensions

To identify as precise results as possible for the research question, a detailed description of the market was made, defining the parameters that should be considered as well as those that were not relevant to the research question.

Market Trends

As part of the analysis, in addition to the status quo, market trends that will significantly influence market development in the future were considered. This includes, for example, emerging technical innovations or governmental regulations related to autonomous driving. “

The analysis provided a solid foundation for the development of new business models. The future market was described in detail, and both volume and revenue developments in various international markets were available as a basis for further business model development.

As cars become increasingly digitized and reliant on software for also critical functions like navigation, safety systems, and even driving controls in autonomous vehicles, software updates gain paramount importance. These updates ensure that the vehicle’s software is current, addressing any newly discovered vulnerabilities, bugs, or compatibility issues, enhancing overall performance and security. They can also introduce new features and improvements, extending a vehicle’s lifespan and keeping it up-to-date. Moreover, with the rise of connected vehicles, the risk of cyber threats escalates, making regular software updates crucial for safeguarding against cyber-attacks. This continuous improvement and protection mechanism is vital for maintaining vehicle reliability, safety, and functionality in the evolving digital landscape.

A company from the automotive sector wanted to know how the number and scope of software updates in automobiles will evolve in the future. In addition to analyzing multiple global markets, the study should also distinguish between different types of updates.

“Our approach to the market study can be divided into three main areas:

Approach to Market Analysis

The market analysis was set up as a modified meta-market study. Using AI, existing studies on this topic were identified, screened, and evaluated in a first step. In parallel, our own data-based surveys were conducted, and discussions with experts from different market participants at various points in the value chain were held.

Market Dimensions

To identify as precise results as possible for the research question, a detailed description of the market was made, defining the parameters that should be considered as well as those that were not relevant to the research question.

Market Trends

As part of the analysis, in addition to the status quo, market trends that will significantly influence market development in the future were considered. This includes, for example, emerging technical innovations or governmental regulations related to autonomous driving. “

The analysis provided a solid foundation for the development of new business models. The future market was described in detail, and both volume and revenue developments in various international markets were available as a basis for further business model development.